Our Brands

Higher Standard Inc is proud to represent some of the finest manufactures in the Industry.

We feel we have cultivated a portfolio of Brands that work well together to help bring a cohesive mix of products to a retailer’s floor.

 
 

OLUKAI

Our story began in 2005 when we set out to create the best footwear for those who live and play by the water. Inspired by the Hawaiian islands, every pair of OluKai shoes blends craftsmanship, timeless style, and unmatched comfort, making each step feel like a walk on the beach.

 

AMBLE

Our story began in 2005 when we set out to create the best footwear for those who live and play by the water. Inspired by the Hawaiian islands, every pair of OluKai shoes blends craftsmanship, timeless style, and unmatched comfort, making each step feel like a walk on the beach.

 

VAER

When we started Vaer in 2016, we had a simple goal: build the perfect everyday wristwatch. A watch that could be worn from the ocean to the office and everywhere in between.

Since then, we’ve continued to grow and expand our lineup in an effort to re-define expectations of value and performance for an American watch company.